Establecimiento Juanicó winery was acquired by Familia Deicas in 1979, by Juan Carlos Deicas, who introduced a new, unconventional vision, with the incorporation of modern technologies and purposeful industrial investment.
The first step was to completely reorient the winery, dedicating it to the creation of fine wines, particularly, the cultivation of noble French grape varieties. Through an unprecedented study of soils and crops in Uruguay, it was discovered that the region had the same vine growing virtues as the Bordeaux region. Based on this finding, the cultivation of the most renowned French varieties was tested.
This commenced frequent trips to Europe, mostly France and Italy, and ongoing contact with consultancy agencies and experts from Australia, USA, Argentina and Chile, in search of further knowledge and new technologies.